Website Search Engine Optimization
July 4, 2013 Category: CMS SEO Comments:
Content management systems automate the repetitive work behind good SEO(search engine optimization). It’s what computers were invented for. After all, most of the editors behind our favorite sites’ articles, blog posts, and photos just want to make exciting and useful content. They’re optimizing for human beings, not machines. When they title an article, they’re more concerned with a clever turn of phrase than a modern page title stuffed with keywords. And when they write an article, they pay attention to visual hierarchy and the rhythm of the text, not the heading tags, microformats, and other fiddly bits of metadata that tell the search-engine spiders what pages mean.
All major content management systems are backed by communities offering free or low-cost themes (design elements) and freelancers and agencies that can tailor a unique solution to reach a certain audience. They bake in the basics of good SEO(search engine optimization) and test their work across multiple browsers and screen resolutions. Some even go the extra mile to ensure that sites built with their themes are completely accessible by the visually impaired. In addition, modern content management systems will automatically turn a title into an SEO-friendly URL, and plugins can simplify the creation of title tags and meta descriptions. It’s possible to finish half an SEO(search engine optimization) checklist before writing a single word.