Monthly Archives January 2014

Migrating to a Content Management Systems (CMS)

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WordPress SEO CMS Website Content Management

Improving your business’s ability to deliver digital information anytime, anywhere, on any device—via open content—is a key goal of the migrating to CMS. A content management system (CMS) can help your agency move to an open content model, making it easier for people to find, share, use, and re-use your information.

Document Your Business Case

Moving to a CMS requires a significant investment in time and resources. See how other businesses have used a CMS to improve business operations, and use these examples to build your own business case.

Prepare Your Content

The more work you can do up-front to clean up and streamline your content, the easier your migration will be.

  • Conduct a Content Inventory—take stock of all your content
  • Identify Content Structure—determine content types an...
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Publish your website content so it’s findable via search

Category: CMS SEO Comments: No comments

SEO Search Engine Optimization Website Design

Search results listings are different than the content pages themselves. They’re also different than the links to the pages, which are often selected and created in context by content managers.

Search results usually include the page title, a short snippet of text (from the meta description tag, the first few lines of the page, or an automatically generated snippet), and a URL. Focus on these elements to ensure the page is found and that users can understand why a result is relevant to their query. Focus on the pages’ content and structure to ensure it is ranked appropriately by the relevance algorithm.

Determine what website content you want to include in your site’s search

Website content to search most often includes public-facing web content...

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